Marketers’ Top Brand Strategies in 2007 – and Resolutions for 2008
Marketers’ biggest regret of 2007 was not investing enough in understanding customers (noted by 28% of marketers surveyed), according to Next Level SMG‘s first annual “Brand Strategy Trends Survey” of...
View ArticleShare of Online Searches by Engine, November 2007 (corrected)
Also see related stories/charts: From Hitwise: “Google’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY“ From comScore: “Online Search Share, October & November 2007“ And additional info from...
View ArticleShifts in Political Giving Toward Democrats among Top Voter Segments
Eight of the ten demographic segments most likely to contribute to a US presidential campaign – including the most affluent, influential and well-educated voters – made a majority of their...
View ArticleHoliday Online Retail: Shopper Satisfaction Down in 2007
Customer satisfaction with online retail during the 2007 holiday season is down slightly from last year, according to the Holiday 2007 edition of the ForeSee Results Top 40 Online Retail Satisfaction...
View ArticleAmericans More Connected Online and Quite Ad-Tolerant
Within the span of eight months, the use of online and mobile devices for entertainment has rocketed among online US consumers, according to the second edition of the “State of Media Democracy”...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleInternet Population’s Average Age Quickly Increasing in UK
“Silver surfers” are claiming a bigger share of the online population at the expense of people under 25, according to (pdf) a Nielsen Online analysis of the age make-up of the UK internet population as...
View ArticleHoliday Online Retail Spending Up 19% YOY
Nearly $28 billion has been spent online during the season-to-date – a 19% gain versus the corresponding days last year, according to a comScore update of holiday season e-commerce spending for the...
View ArticleTop 10 Automotive Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleOnline Advertised Job Vacancy Annual Growth Continues to Slow
Online advertised vacancies in December were down 13% month-to-month due to seasonality, The Conference Board reported, while the year-on-year growth rate, at 6%, was the smallest annual increase since...
View ArticleWorld’s Most Engaged and Influential Mostly Unhappy with Large Corporations
Most of the world’s most-engaged citizens say large companies have too much influence on government decisions and want aggressive action against the activities and influence of national and...
View ArticleOut-of-Home Video Ad Spend to Reach $2.25B in 2011
As digital, video and wireless technologies redefine the outdoor advertising sector over the next few years, outdoor will rank second only to internet advertising in ad spending growth, writes...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending (Updated)
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View Article‘Online at Work’ Audience a Prime Target for Advertisers
The internet allows advertisers to reach office workers, who spend significant chunks of their time online while at work, often engaging in personal tasks not related to their jobs, including shopping,...
View ArticleTen Key Online Predictions for 2008
eMarketer has issued predictions for 2008 in key online areas, including those related advertising, videos, social networks, e-commerce and entertainment, saying online advertising will ride out...
View ArticleTV Watchers More Engaged If Viewing Online, Engagement = Ad Receptivity
Consumers who watch TV online are more engaged than those who watch programs on TV sets, according to a cross-media study by Simmons, part of Experian Research Services, reports MediaPost. Moreover,...
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